gratification là gì

The concept of “now” has never been more prominent in today’s fast-paced world. We have grown accustomed đồ sộ instant gratification, whether it is the one-click convenience of online shopping, streaming our favorite shows on demand, or scrolling through social truyền thông for instant entertainment.

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However, while modern technology has provided us with numerous conveniences, it has also trained us đồ sộ expect immediate rewards and responses, resulting in decreased productivity and a lower likelihood of long-term success.

Instant gratification, or the desire for immediate pleasure or fulfillment, has subtly altered our behavior, making us more impulsive and less capable of making sound decisions. As we navigate this “on-demand” culture, it becomes increasingly important đồ sộ look into the practice of delayed gratification—the art of foregoing immediate gratification in favor of larger, more meaningful outcomes later.

In this article, we will discuss the significance of delayed gratification and practical steps đồ sộ developing this powerful skill.

What Is Delayed Gratification?

Delayed gratification is a psychological concept that refers đồ sộ the ability đồ sộ resist the temptation of an immediate reward in favor of a larger or more valuable reward in the future.[1] It is also known as impulse control or self-control.

The “Pleasure Principle,”[2] a psychological theory put forth by Sigmund Freud that asserts that people are inherently wired đồ sộ seek pleasure and avoid pain, forms the basis of this idea. According đồ sộ this principle, humans are motivated by the desire for immediate gratification, such as hunger and thirst, for survival purposes. Applying this principle in today’s world, however, can result in impulsive behavior and decision-making that puts short-term pleasures lượt thích snacking ahead of long-term goals lượt thích getting in shape.

instant gratification

There are many examples of delayed gratification in everyday life:

  • Resisting the temptation đồ sộ eat unhealthy foods and sticking đồ sộ a balanced diet and exercise routine đồ sộ maintain physical health and achieve fitness goals
  • Choosing đồ sộ save money and make prudent financial decisions over impulsive purchases, resulting in a more secure financial future and the achievement of long-term financial goals
  • Investing time and effort in learning new skills, taking on difficult projects, and networking, even if it means making short-term sacrifices, in order đồ sộ advance careers and achieve professional success
  • Choosing not đồ sộ engage in recreational activities such as watching TV or playing đoạn phim games in order đồ sộ study for exams and achieve higher grades

Several years ago, our team intentionally practiced delayed gratification after realizing that we had fallen into the trap of instant gratification when our business strategy was đồ sộ increase the number of likes and shares on our articles.

We made it a priority at the time đồ sộ create nội dung that would be popular on social truyền thông platforms. As a result, we overlooked the long-term goal of our articles, which was đồ sộ help people grow and become more productive.

Because we were focused on short-term rewards lượt thích likes and shares, we created nội dung that was trendy or relatable đồ sộ readers rather than vãn providing perspectives and information that would actually shift people’s mindsets and make them better. By focusing on instant gratification, we were impeding our ability đồ sộ achieve our mission of helping people đồ sộ improve their productivity and reach their full potential.

We quickly realized that we were not serving our audience đồ sộ the best of our abilities. Therefore, we changed our approach đồ sộ put more emphasis on producing useful nội dung that would actually benefit our audience, even if it didn’t get as many likes or shares (delaying gratification).

This shift in focus has allowed us đồ sộ stay true đồ sộ our mission while also growing our community of productivity enthusiasts.

The Importance of Delaying Gratification

The ability đồ sộ delay gratification implies exercising self-control and consciously choosing đồ sộ forego immediate pleasure in exchange for greater future benefits.[3]

People who have good self-control are more likely đồ sộ focus on long-term goals, which allows them đồ sộ accomplish more and feel more fulfilled. This is why resisting fleeting temptations can lead đồ sộ more significant and meaningful long-term rewards.

Greater Success

Delayed gratification is a type of self-control training that helps people phối and achieve long-term goals. By resisting immediate temptations, you can prioritize your goals and stay focused on what is truly important đồ sộ you.

The classic “marshmallow experiment,”[4] conducted by psychologist Walter Mischel in 1972, demonstrates the benefits of delayed gratification. In this study, children were given the option of receiving one marshmallow right away or waiting a short time for two marshmallows.

The researchers followed up with the participants years later and discovered that children who were able đồ sộ delay gratification (i.e., wait for the two marshmallows) outperformed those who chose the immediate reward in terms of academic performance, emotional regulation, and overall success in life.

Improved Health

Delayed gratification improves overall well-being by encouraging healthy decision-making and behavior. For instance, people are more likely đồ sộ maintain their physical health and lower their risk of chronic illnesses if they practice self-control in their dietary decisions and resist the urge đồ sộ overindulge in junk food.[5] Similarly, choosing regular exercise over sedentary leisure activities can result in long-term benefits such as improved physical health and increased energy levels.

Furthermore, practicing delaying gratification can help you improve your emotional regulation skills. By resisting immediate impulses, you learn đồ sộ manage your emotions and avoid making rash decisions fueled by frustration, anger, or fleeting desires. This ability đồ sộ regulate emotions leads đồ sộ better relationships, more effective conflict resolution, and greater emotional well-being overall.[6]

Boost Your Self-Worth and Confidence

Delaying gratification requires self-control, focus, and determination. When you can resist immediate temptations while remaining committed đồ sộ your long-term goals, you gain a sense of mastery and competence in your ability đồ sộ regulate your behavior. This sense of control over your actions reinforces self-efficacy—the belief in one’s own ability đồ sộ complete tasks and succeed.

The practice of delayed gratification often entails overcoming obstacles, setbacks, and challenges. As you persevere through these challenges and stay focused on your long-term goals, you develop resilience and adaptability. Overcoming obstacles and demonstrating the ability đồ sộ adapt đồ sộ changing circumstances boosts confidence and fosters inner strength.

As you can see the benefits of your self-control and discipline by making deliberate decisions and delaying gratification, you will be more confident in your own abilities.

How đồ sộ Practice Delayed Gratification

Delaying gratification is a skill that can be learned.[7] Here are some practical steps đồ sộ help you master delayed gratification:

1. Identify Your Goals

Defining your goals provides you with a clear vision of what you want đồ sộ accomplish and why it is important đồ sộ you. This clarity helps you in staying focused on your goals and avoiding distractions or temptations that tự not align with your goals.

When you have a thorough understanding of your goals and the benefits of achieving them, you are more likely đồ sộ make decisions that will contribute đồ sộ your long-term success. The desire đồ sộ achieve your goals acts as a powerful motivator đồ sộ forego immediate gratification in favor of future rewards.

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Start by setting up a SMARTer goal, that is not only specific, measurable, achievable, realistic, and time-bound, but also delves into why you want đồ sộ achieve it.

Engage in mental visualization exercises in which you imagine yourself having achieved your goals — picture the positive outcomes, emotions, and benefits that come with success. Visualization can help you stay motivated, especially when you’re tempted by instant gratification.

2. Eliminate Temptations

Temptations and distractions always cause impulsive behavior, leading people đồ sộ seek immediate gratification or pleasure. By proactively eliminating or reducing your exposure đồ sộ these triggers, you will be better able đồ sộ resist impulsive urges and make deliberate decisions that align with your long-term goals.

Learn how đồ sộ overcome distractions here.

3. Break Down Challenges into Doable Tasks

Large and complex tasks can easily become overwhelming, resulting in procrastination or avoidance. You can reduce feelings of overwhelm and approach your goals with greater confidence and control by breaking down challenges into smaller, more manageable tasks.

Learn how đồ sộ break down large assignments into manageable chunks in How đồ sộ Break Down a Large Project into Manageable Tasks

4. Celebrate Small Wins

On the way đồ sộ a more ambitious goal, small wins act as checkpoints. Recognizing and celebrating these achievements increases motivation and morale. The sense of accomplishment gained from these small wins helps đồ sộ sustain motivation even when confronted with obstacles or temptations.

Small wins also provide positive reinforcement by validating the effort and discipline required đồ sộ delay gratification. This reinforcement encourages you đồ sộ keep making decisions that prioritize long-term goals over immediate gratification.

Learn more about celebrating small victories in How đồ sộ Celebrate Small Wins đồ sộ Achieve Big Goals.

5. Practice Mindfulness

Mindfulness practice heightens self-awareness,[8] allowing you đồ sộ become more aware of your thoughts, emotions, and impulses. This increased awareness allows you đồ sộ recognize the desire for instant gratification and make conscious decisions about how đồ sộ respond đồ sộ it.

Mindfulness also promotes a sense of calm and clarity, which reduces the likelihood of making rash decisions.[9] You can cultivate a mindful presence by pausing, reflecting, and considering the long-term consequences of your actions before acting on immediate desires.

Furthermore, because stress and strong emotions frequently trigger the desire for immediate gratification as a coping mechanism, mindfulness techniques such as deep breathing and meditation help regulate these emotions,[10] allowing you đồ sộ respond đồ sộ challenges with greater calm and intention.

Here are a few methods for practicing mindfulness:

  • How đồ sộ Practice Mindfulness (A Beginner’s Guide)
  • How đồ sộ Practice Mindfulness Meditation
  • 3 Deep Breathing Exercises đồ sộ Relax and Reduce Stress

Personally, I find that spending 15 minutes a day doing deep breathing exercises is very beneficial. It truly relaxes and clears my mind, allowing bủ đồ sộ make more informed decisions.

Mastering delayed gratification is a never-ending process that requires practice and self-awareness, but the rewards are well worth the effort. You can improve your ability đồ sộ delay gratification and stay focused on long-term goals by implementing the above strategies.


Delayed gratification is a powerful skill that can have a significant impact on the course of our lives. Whether it’s ensuring financial stability, cultivating healthy relationships, or advancing our careers, the art of delaying gratification serves as a guiding principle for achieving our goals and realizing our potential.

We can unlock the potential for greater success, fulfillment, and well-being by cultivating the ability đồ sộ resist immediate temptations and prioritize long-term goals. The practice of delayed gratification not only improves our self-control and self-discipline, but it also allows us đồ sộ make informed decisions that align with our core values and aspirations.

As we navigate the complexities of modern life, it is critical đồ sộ recognize that our choices today shape our future outcomes. So I encourage you đồ sộ start small and take gradual steps toward mastering delayed gratification. Begin with small, everyday decisions and work your way up.


Don't have time for the full article? Read this.

Delayed gratification is the ability đồ sộ resist the temptation of an immediate reward in favor of a larger or more valuable reward in the future. It is also known as impulse control or self-control.

Delaying gratification enables people đồ sộ achieve greater success in life by focusing on long-term goals with larger rewards rather than vãn being tempted by immediate gratification.

When you can resist immediate temptations while remaining committed đồ sộ your long-term goals, you gain a sense of mastery and competence in your ability đồ sộ regulate your behavior. This sense of control over your actions boosts self-confidence.

Delaying gratification is a skill that can be learned and honed over time.

You can practice delaying gratification by 1. Defining your goals, 2. Eliminating tempations, 3. Breaking down challenges into doable tasks, 4. Celebrating small wins, and 5. Practicing mindfulness.

Featured photo credit: Aron Visuals via

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[1] Britannica: delay of gratification
[2] American Psychological Association: Pleasure Principle
[3] Sage Journal: Good Things Come đồ sộ Those Who Wait: Delaying Gratification Likely Does Matter for Later Achievement (A Commentary on Watts, Duncan, & Quan, 2018)
[4] American Psychological Association: Acing the marshmallow test
[5] American Psychological Association: What you need đồ sộ know about willpower: The psychological science of self-control — Willpower and healthy behaviors
[6] J Appl Dev Psychol.: Physiological Profiles During Delay of Gratification: Associations with Emotionality, Self-regulation, and Adjustment Problems
[7] Science Advances: The neural basis of delayed gratification
[8] Frontiers in Human Neuroscience: Self-awareness, self-regulation, and self-transcendence (S-ART): a framework for understanding the neurobiological mechanisms of mindfulness
[9] Scientific Reports: The Effect of Mindfulness Meditation on Impulsivity and its Neurobiological Correlates in Healthy Adults
[10] Current Opinion in Psychology: Mindfulness and emotion regulation